No brand recognition
Security leaders rarely take a cold call from a vendor they have never heard of. Trust has to be borrowed before it can be built.
Cybergen Launchpad
Your sales and marketing team, ready from day one.
Great cyber security technology deserves to be heard. Launchpad gives emerging security vendors a complete go-to-market engine: dedicated SDR activity, AI agents, campaigns and introductions to the organisations that matter. One fixed quarterly fee, and no team to hire.
Instead of a hiring plan
Dedicated SDR activity
Prospecting, outreach and meetings booked for you
AI SDR and business analyst agents
Research, personalisation and market intelligence around the clock
Campaigns and growth planning
Email, content and social built for security buyers
Introductions and events
Tier-one customer introductions, dinners and lunch and learns
CYBERGEN LAUNCHPADDedicated SDR activityAI SDR agentsBusiness analyst agentsTier-one introductionsFixed quarterly fee
The challenge
Brilliant product. Nobody knows your name.
Security buyers are cautious. They buy from names they trust, through partners they know. For a new vendor, breaking into a new market usually means hiring a local team, buying data and tools, and waiting months for pipeline to appear.
Hiring is expensive and slow
Salaries, employer costs, recruitment fees, tooling and months of ramp time, all before your first qualified meeting.
A crowded market
Buyers are flooded with security pitches. Without credibility and the right introductions, great technology gets lost in the noise.
Build or borrow
Skip the hiring plan. Borrow ours.
Building an in-house SDR and marketing function can easily cost well over £100,000 a year once salaries, employer costs, recruitment, data, tools and management time are added up.
Launchpad Strike and Command give you that capability from onboarding, for one fixed quarterly fee you can scale up or down as you grow.
Building your own team
- Recruit SDRs and a marketing lead, then wait months for them to ramp
- Buy prospect data, CRM, sequencing and analytics tools
- Pay salaries and employer costs, whatever the results
- Start from zero relationships in a new market
- Carry the risk of attrition and rehiring
Launchpad Strike and Command
- Dedicated SDR activity from onboarding, with no recruitment or ramp
- AI SDR and business analyst agents working around the clock
- Cybergen's data, tooling and campaign infrastructure included
- One fixed quarterly fee, scaled as you grow
- Cybergen's credibility and customer network behind every conversation
How it works
From unknown to in demand
Assess
We get under the skin of your technology, your ideal customers and the markets where you can win.
Plan
We build your positioning, target account lists and a quarter by quarter growth plan.
Launch
Your brand goes live on Cybergen's channels while SDRs and AI agents start generating conversations.
Scale
We review results every quarter, double down on what works and open doors to larger customers.
Choose your mission
Three tiers. One goal: growth.
Start with visibility, or bring in a complete go-to-market team. Apply to discuss the right tier and pricing for your goals.
Recon
Get seen. Establish your brand with Cybergen behind you.
- Dedicated partner page on cybergensecurity.com
- Listed as a Cybergen technology partner
- Partnership announcement and regular social promotion
- Quarterly market insight briefing
StrikeReplaces an SDR team
Build pipeline. A full outbound engine without hiring a single person.
- Everything in Recon, plus:
- Dedicated, full SDR activity: prospecting, outreach and meeting booking
- AI SDR agents for research and personalised outreach at scale
- Business analyst agents for market mapping and account intelligence
- Email campaigns to Cybergen's audience
- Growth plan and go-to-market strategy
- Content: blogs, case studies and thought leadership
- Quarterly performance review
CommandFull go-to-market team
Own your market. A complete sales and marketing function, delivered for you.
- Everything in Strike, plus:
- Introductions to Cybergen's tier-one customers
- Hosted executive dinners, lunch and learns and roundtables
- Expanded SDR and AI agent capacity across more target accounts
- Dedicated account lead and monthly strategy sessions
- Joint sales opportunities and pipeline support
Every tier is a fixed quarterly fee. We share pricing after a short review call, and tiers can be changed at the end of any quarter.
Strike and Command
Human SDRs, amplified by AI agents
Your Launchpad team blends experienced people with AI agents that never stop working. You get the reach of a much larger team, with human judgement on every conversation that matters.
Dedicated SDR activity
Experienced SDRs who understand cyber security buyers run your outbound, handle replies and book qualified meetings straight into your diary.
AI SDR agents
Agents research every target account and contact, write personalised outreach and keep sequences moving around the clock, so your SDRs spend their time on conversations.
Business analyst agents
Agents map your market, track buying signals and competitors, and turn campaign data into clear reporting, so every quarter's plan is driven by evidence.
Good for our clients too
Vetted technology. Trusted introductions.
Launchpad is not paid placement. Our clients rely on Cybergen to bring them cyber security technology that genuinely works, so every vendor is vetted by our specialists before we put them in front of anyone. That is why buyers take the meeting.
Vetted by practitioners
Our CREST-certified team assesses every Launchpad vendor's technology before we recommend it. If we would not use it, we will not introduce it.
Relevant, not random
Clients only see technology that solves a problem they actually have, matched to their environment, sector and priorities.
First look at what is next
Our clients get early access to genuinely innovative technology, often before it reaches the wider market, with Cybergen there to deploy and support it.
Why Cybergen
Borrow our credibility. Build your own.
Cybergen is your global cyber security partner. When we put our name behind your technology, buyers listen.
See our technology partnersCREST-certified specialists
Threat intelligence and security experts who know what good technology looks like.
Trusted customer network
Relationships with tier-one organisations across a wide range of sectors.
An established partner ecosystem
Your technology sits alongside leading security vendors that buyers already know and trust.
Best-in-class leadership
Leaders in cyber security sales, marketing and delivery working on your growth.
FAQs
Common questions
Anything else you would like to know? Our team is happy to talk it through.
Who is Launchpad for?
Emerging and scale-up cyber security vendors with proven technology who want to grow in new markets without building a local team first.
Do you take on every vendor that applies?
No. Our reputation is part of what you are buying, so we only work with vendors whose technology we believe in. Every application starts with a review call.
How quickly does SDR activity start?
Strike and Command begin with onboarding and planning, then outreach starts straight away. There is no recruitment or ramp-up period to wait for.
Which markets can you help us reach?
Launchpad is built around your target markets. We agree the regions, sectors and accounts that matter most to you in your growth plan.
Can we change tier?
Yes. You can move up or down at the end of any quarter as your goals and budget change.
Apply to Launchpad
Ready for lift-off?
Tell us about your technology and where you want to grow. We will review your application and arrange a call to agree the right tier and plan.
Prefer to talk? Call +44 (0) 1865 950 828
Or email [email protected]
Thanks, we've received your application
A member of our team will be in touch to arrange a review call.